Leida Dos Santos – BSc/MSc/PhD

Environmental Communication (EnvCom) is an essential tool that supports effective policymaking, public participation and project implementation geared towards environmental sustainability, according to the Organisation for Economic Co-operation and Development (OECD, 1999). The way scientists and educators convey messages to the general public can be directly proportional to the rate of success that the public might perceive that message and take actions. Maintaining a good relationship with the public through media is very important for conservation, as it can build a rapport to communicate goals.

I believe that science communication is an essential tool to be used effectively amongst conservationists. I have dedicated this page to a group of vertebrates that at risk of mass extinction. Amphibians are in trouble for decades, and my research leads me to believe that not many people understand the importance of amphibians for our ecosystem and the survival of humankind. As part of my research, I have travelled to Brazil, the UK and New Zealand visiting zoos and finding out what work zoos are doing to inform the general public about amphibian conservation, amphibian declines and amphibian extinction crises.

In this site, I will share with you some fantastic work that scientists are doing across the world, in trying to save amphibians. I have focussed in three countries where my field research was taken place and countries that I have worked with amphibian conservation.

You can also follow me on twitter @anfileida, and please do use  #FrogFutureOurFuture or #FROGFOF for short for any post regarding amphibians around the world. Let the world know how amazing amphibians are, and engage others to take action, even the smallest step such as recycling, be conscious consumers, sign petitions to stop deforestation, all to prevent further amphibian population declines. Thank you for visiting my page. I hope you enjoy and share good practice!

Many thanks for stopping by,

Dr Dos Santos


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